The annual gathering for Chinese manufacturers, NZ buyers and Pacific trade partners — three days of sourcing, signing and showcasing across 13 industries at the New Zealand International Convention Centre.
Numbers from the 2024 and 2025 editions — verified by host chambers and on-site buyer registrations.
Government-vetted exhibitors across 13 industries — not an open marketplace, a curated showcase.
Cultural performances, tastings and family activities — free entry, no ticket required.
Friday 20 November, 10:30am — open to the public, register ahead to skip the queue.
Retail discounts and product launches you won't find anywhere else.
From everyday consumer goods to renewable energy and digital services — curated to align with New Zealand's largest import categories from China.
2026 exhibitors are confirming now — check back as booths are allocated, or browse the full directory.
Whether you're a Chinese exporter looking for an NZ foothold, a Kiwi buyer sourcing your next range, or simply curious about the products — there's a pathway for you.
Showcase your products to 12,000+ visitors and 2,200+ NZ professional buyers across three days.
Complimentary trade pass for retailers, distributors, importers and procurement teams.
Join the free Opening Ceremony on 20 November, or visit 21–22 November. Discover authentic Chinese brands, food, gifts and cultural showcases.
Now in its sixth edition, the New Zealand–China Products Expo (NZCPE) brings government-vetted Chinese manufacturers face-to-face with New Zealand and Pacific buyers. Hosted by the Trade Development Bureau of China's Ministry of Commerce, and delivered locally by New Zealand EJ Holdings, the expo has become the country's primary annual platform for sourcing, partnership and trade dialogue under the China–NZ FTA.
In 2025 alone, on-site transactions reached 20 million RMB, with intent contracts of 70 million RMB — supported by 16 NZ business chambers and buyers including Foodstuffs.
What the China–NZ Free Trade Agreement means in practice, and how NZCPE exhibitors get 12 months of on-the-ground support after the show closes.
Read more →The 2025 edition generated RMB 20 million in on-site transactions and RMB 70 million in signed intent contracts across three days at NZICC.
Read more →Applications opened May 2026. Final applications close 30 September, with booth allocation confirmed 15 October — apply early for prime placement.
Read more →NZICC is Auckland's new flagship convention venue — five minutes from SkyCity, central to the CBD, 30 minutes from Auckland International Airport.
Auckland CBD · New Zealand
Hosted by the Trade Development Bureau of the Ministry of Commerce of the People’s Republic of China, with support from New Zealand’s leading business chambers and industry partners.
More platforms coming soon — for now, follow along on Facebook.
Booth allocations close 30 September 2026. Buyer and visitor registration runs until the doors open.