About NZCPE

Six years of building New Zealand's premier trade bridge to China — backed by both governments, delivered locally.

The expo at a glance

The New Zealand–China Products Expo (NZCPE) is a three-day trade and consumer exhibition held annually in Auckland. It is the largest dedicated platform for Chinese manufacturers to reach New Zealand buyers, retailers and consumers, and operates under the framework of the China–New Zealand Free Trade Agreement.

Each year, NZCPE convenes more than 150 vetted Chinese enterprises, 1,900+ professional buyers from across New Zealand and the Pacific, and over 12,000 public visitors. Across thirteen industry zones — from food and apparel to renewable energy, e-commerce, finance and logistics — the expo combines product showcasing with on-site matchmaking, government dialogue and cultural programming.

Mission

Practical trade outcomes, not just exhibitions.

NZCPE was founded with a single objective: to convert China's manufacturing strength into real distribution and sales in New Zealand. Every exhibitor receives twelve months of post-event services — consignment on Superoutlets.co.nz, free NZ warehousing, EDM and social marketing, and on-the-ground consultancy for establishing a local presence.

For Kiwi buyers, the expo is a one-stop sourcing event: meet vetted suppliers across thirteen industries in three days, with translation, logistics and customs support included.

VIP delegation at NZCPE 2024 opening ceremony

Organisation

Who's behind NZCPE

A government-backed expo with local delivery — combining MOFCOM authority with on-the-ground NZ expertise.

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Hosts

Trade Development Bureau, Ministry of Commerce PRC · CCPIT Guangdong Committee

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Organisers

New Zealand EJ Holdings Limited · Shaanxi Brand Culture Technology Co., Ltd. (a subsidiary of SCG)

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Supporters

16 NZ business chambers including CCCNZ, Auckland Business Chamber, NZCTA, EMA, Canton Chamber, Business North Harbour and Fujian Chamber.

Previous editions

Track record

Two editions of growth — measured in visitors, contracts and chamber participation.

2025 · Auckland Showgrounds

20–23 November 2025

5,000 m² exhibition area
150+ companies and institutions
20M RMB on-site transactions
70M RMB signed intent contracts
Buyers: Metro 10, Mainfreight, Foodstuffs, The Warehouse, Noel Leeming, EMA

2024 · Auckland Showgrounds

19–22 September 2024

12,000+ visitors
1,900+ registered NZ professional buyers
4M RMB on-site transactions
80M RMB intent contracts
Attended by Chinese Ambassador Wang Xiaolong, Auckland Mayor Wayne Brown, NZ Minister Paul Goldsmith — 200+ Chinese and foreign guests

Why New Zealand

A small market with outsized opportunity

New Zealand combines transparent governance, low average tariffs and a free capital regime — and sits at the gateway to the wider Pacific.

5.36M

Population

$257.6B

GDP (USD)

$48k

GDP per capita (USD)

+8.9%

Q1 2025 bilateral trade growth